Our Mission
MADA-Mother’s and Daughter’s-is a lifestyle-centered initiative built to celebrate the beautiful bond between mothers and daughters. Founded and Inspired by the relationship between Keonna and her late mother, Kelly, MADA supports women and girls through scholarships, life coaching, and unforgettable experiences designed to spark joy, connection, and growth between mothers and daughters. Whether it’s through our grants, events like Sparkle in the City, or our signature development programs, MADA exists to remind every mother and daughter that they are stronger, brighter, and more powerful—together.
Our Values
Connection
Strengthening mother-daughter bonds through shared experiences, mentorship, and intentional joy.
Celebration
Honoring wins big and small, and creating space to celebrate one another unapologetically.
Growth
Supporting personal and professional development through grants, coaching, and opportunity.
Joy in the Journey
Encouraging women and girls to live fully, dream freely, and enjoy every step of the way.
Follow us On Social Media
Want to be apart of our Tribe of women and girls making a difference?
Follow us on Social Media and Be Apart of the Mada Family.”
- Choosing a selection results in a full page refresh.